Works Applications Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director, Chief Executive Officer: Masayuki Makino; hereinafter “WAP”) received an order to construct a mail order / online shopping (EC) system base for the “COMPANY” EC series, from PROVISION (Headquarters: Chuo-ku, Tokyo; President: Hideki Yamazaki; hereinafter “PROVISION”), an affiliated mail order business company of KOSE Corporation (Headquarters: Chuo-ku, Tokyo; President: Kazutoshi Kobayashi; hereinafter “KOSE”). At this time, we would like to announce the establishment of the EC website which is compatible with PCs, cell phones, and smartphones, as well as the launching of the new skincare brand “MAIHADA” over a period of approx. four months.
■ With the launch of this new brand, expansion of the mail order / EC business was considered, and a system with high expansibility could be further developed
KOSE established the new mail order company PROVISION in 2011 to actively promote its rapidly growing mail order sales as a growth driver. The EC website has been in operation since December 2011. Since then, PROVISION considered the further development of a system which can flexibly respond to future business expansion. An integrated mail order system which could handle not only online business but also channels such as telephone ordering and postcards was sought.
■ One-to-one marketing has been achieved by COMPANY which can support mail order / EC multi-channels
COMPANY, which incorporates all the functions / know-how needed for mail order / EC within its standard package functions and also includes an abundance of built-in functions, has been highly evaluated for its ability to construct a high function system in a short period. In PROVISION, collection and utilization of multi-faceted customer data is possible by managing online EC, offline telephone / paper media, and various other sales routes in a comprehensive manner in “COMPANY.” In this way, service in greater detail, such as verbal recommendations by an operator utilizing the purchase tendencies of the customer, can be provided, and one-to-one marketing can be realized.
Furthermore, COMPANY includes an analysis system such as conversion and KPI and a sales promotion system such as campaign and mailing as standard functions. By utilizing these functions, a more effective approach is possible. PROVISION will continue to meet the needs of customers who make purchases through mail order sales, and carry out research and development of products which maximize the advantages of mail order sales.
PROVISION MAIHADA Official website
EC website http://shop.maihada.jp
Brand website http://maihada.jp