Works Applications Co., Ltd. (Headquarters: Minato-ku, Tokyo; Executive Director and Chief Executive Officer: Masayuki Makino; hereinafter "WAP"), is pleased to announce that we have received orders from Baroque Japan Limited (Headquarters: Meguro-ku, Tokyo; Representative Director and Chief Executive Officer: Hiroyuki Murai; “Baroque”) for COMPANY EC series system suite comprised of "COMPANY E-Commerce", "COMPANY CMS", "COMPANY E-Support", and "COMPANY E-Marketing".
Overseas deployment gains momentum with New York openings
Baroque is one of the major apparel companies that manages a number of fashion brands, most notably MOUSSY, SLY, AZUL by mousy, RODEO CROWNS, and ENFÖLD. Since its 2000 establishment, Baroque has largely relied on brands targeted at teenage girls. Now, however, their target range is broadened to include children and adult women because of the recent trends, and they have been steadily increasing its sales. Also to “launch Baroque on the world stage as a leading Japanese fashion brand”, Baroque has been extending its group at home in Japan and abroad, mainly in China. As of the end of July 2016, Baroque had 170 overseas outlets. It added two more in September with the New York debut of two brands, MOUSSY and ENFÖLD. Moreover, in conjunction with this event, Baroque moved to reinforce its overseas advance on the EC front as well with this decision to revamp its EC site to nimbly accommodate the latest trends in the fashion world.
Bringing in overseas shoppers, improving customer service—all with one package
Baroque placed much weight on the following three points in its selection of the WAP’s COMPANY EC Series.
1. Ability to configure a cross-border EC site without add-ons—targeting the global market
The system is able to accommodate not only the various languages and currencies of Europe, North America, greater China and elsewhere. Furthermore, as the series enables the support numerous EC sites with one platform, additional sites can be added with minimal effort. That is, new sites can be quickly and easily added in support of outlet openings or regional advances.
2. Centralized control of inventory data to forestall sales opportunity losses
An ability to keep track of inventory counts across multiple fashion malls and EC sites enables the company to supply merchandise in an optimal manner that avoids sales opportunity losses. Shoppers can get just what they want, with sales rising accordingly.
3．Seamless omni-channel management to enable pin-point promotions
nformation gleaned from such sources as e-zine signups and in-store/EC-site purchasing histories can be seamlessly merged to enable high-precision promotions targeted at individual shoppers. This linking of in-store and EC data also supports improvements in service quality by, for example, allowing the shopper to transfer his or her discount points across channels.
“To launch Baroque on the world stage as a leading Japanese fashion brand”—that is the objective. And, in order to achieve it, Baroque is moving to revamp its EC site to support business growth and enhance brand value. Working at the systems infrastructural level, WAP will continue to support Baroque with its EC system initiatives by applying our accumulated know-how relating to overseas EC site/omni-channel configuration.
▼ Early September: ENFÖLD and MOUSSY make New York debut with street-level stores
▼ Baroque’s EC website
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